As part of Durban University of Technology’s (DUT’s) commitment to enhancing student learning, the DUT Centre for Social Entrepreneurship Rapid Incubator (CSERI) in collaboration with DUT’s Marketing and Retail Department recently launched Design Thinking Project-Based Learning initiative to blend academic theory with practical application. By engaging with real-world challenges, students will gain invaluable industry experience, fostering a powerful synergy between academic learning and community development.
CSERI’s Business Development Officer, Ms. Brightness Nyawose.
The project kicked off with an engaging Design Thinking Workshop for second-year Marketing students, which was facilitated by CSERI’s Business Development Officer, Ms. Brightness Nyawose. The workshop aimed to sharpen students’ creative problem-solving skills and prepare them for the marketing challenges they will encounter in their careers. Through the workshop, students were introduced to the design thinking process, learning how to apply it to real-world business problems.
Siyanda Zulu, one of the students, shared her experience: “Before today, I knew about design thinking, but I had no idea how deep it really went. Learning how we, as students, can apply this process to solve real-life problems has been eye-opening. I’m incredibly grateful for the opportunity that CSERI has provided us with.”
Similarly, Aryaka Naidoo reflected on the experience: “This has been an incredible learning experience. I’ve learned how to think creatively and solve problems from a fresh perspective. Being a part of workshops like this puts us ahead of the game, and I’m sure the skills I’ve gained here will stay with me in the future.”
The workshop not only provided students with hands-on experience in design thinking but also allowed them to tackle real marketing challenges. By applying this process, students were able to offer innovative solutions that addressed the complexities businesses face in the modern world.
Ms Tessa Reddy, a lecturer in the Marketing and Retail Department at DUT, commended the initiative, noting that the skills learned during the workshop will benefit students long after they graduate. “Workshops like these are crucial in developing an entrepreneurial mindset. Whether students choose to enter the corporate world or start their own businesses, they’ll carry these problem-solving and creative thinking skills with them throughout their careers,” she said.
In alignment with DUT’s ENVISION2030, which aims to produce adaptive graduates who actively contribute to the development of their region, country, and the world, the Design Thinking initiative is a perfect example of how DUT’s students are being equipped to navigate the complexities of the modern world. Through this initiative, students will gain practical experience, foster innovation, and make meaningful contributions to the community.
As students continue to collaborate with businesses, the Design Thinking Workshop serves as a shining example of how academia can positively impact local communities, providing students with industry experience while supporting the growth and success of small businesses in Durban.
Pictured: Students during the Design Thinking Workshop.
Snelisiwe Hlongwane
