“You have to hustle hard until you do not have to introduce yourself anymore,” says Durban University of Technology’s (DUT’s) Fundiswa Radebe.
The 24-year old Radebe is the founder and Director of a promotional company called iFundy Promo Girls.
“I launched my company in 2017. My company is about promoting campaigns for businesses. We use parallel advertising because our target audience, which is the youth, is always active on social media. The company is doing so well on social media, with a following of more than 10 000 followers on Instagram,” she said.
Radebe is grateful to her friends for the support they have shown towards hwe business, from the onset. She also extends her gratitude to the DUT Entrepreneurial Desk for mentoring her.
“DUT has assisted me with ways of managing the levels of stress that comes with being a director of a company. I had a hard time with finding balance between filing all my class rep duties and run my business,” said Radebe.
Radebe says her upbringing motivates her to always work hard. “I was raised by my late grandparents in the Free State, with love, they taught me independence at a very young age. I learned how to do house chores and gardening. My grandmother gave me love and poured in words of wisdom. She advised me that no matter how much someone loves you in this world, there will be a time when God takes them away,” she said.
Radebe said her future plans involve growing her company internally and be in partnership with big companies from around the world.
“I want to be the most well-known young entrepreneur and be a business facilitator for future generations. I am a firm believer that patience is indeed the mother of success,” explained Radebe.
Pictured: Fundiswa Radebe