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Unlearn, Learn and Adapt was the theme for the Student Entrepreneurship Week (#SEW2020) that was held by the Durban University of Technology (DUT) Midlands Entrepreneurship Centre & Student Desk (Centre) on the 3rd – 7th   August 2020. The fourth annual SEW2020 had a series of instructive virtual activities. 

The SEW is an annual national program aimed at raising awareness about entrepreneurship as a career, as well as emphasizing the benefits of having the best of both worlds as a student and an entrepreneur.

The SEW2020 focused on assisting students in adapting to the new normal, equipping them with necessary skills that they will need to adapt and igniting their innovative spirit.

The student-centred SEW2020 kicked off with Survival Skills in the Post-COVID World training that was facilitated by a  Digital Marketing expert and DUT alumni Shurata Myeni on the 3rd of August 2020. This virtual training aimed to provide students with information on how they can start online businesses and take leverage of online jobs.

It was booming with an attendance of over 270 DUT students from the faculty of Applied Management Sciences departments that included Public Relations, Human Resources and Business Administration.  It covered topics such as essential skills needed to land a dream job, skills needed to grow the business, building a sustainable online presence, using digital skills to scale the career and business and the important trends that are needed to survive in the new era.

 Myeni encouraged students to use the skills they obtained from school and from this training to start their businesses and advance themselves, therefore advancing both in their careers and in business. “It is important to acquire digital skills in a world where everything is online and where all potential employers are looking for people with advanced digital skills,” She said.

 Myeni further touched on the importance of developing a digital mindset, building an online platform, and creating connections and networks to succeed in the corporate and business world. 

Public Relations and communications 3rd-year student Minenhle Xulu commended this training and expressed gratitude to the Centre for hosting this informative training for students. “This training taught me a lot about online learning and different sites that offer free digital courses”, said Xulu.

Midlands Entrepreneurship Centre, Student Liaison Office, Sandile Shabala highlighted that this training will contribute towards assisting the university in reducing the number of unemployed graduates and, subsequently the number of unemployed youth in the country.

The Centre held a variety of activities on their social media pages to further celebrate the SEW2020 from the 4th – 7th of August 2020.

Pictured: Students who attended the virtual workshop #SEW2020.

Sindisiwe Ndlovu and Nontethelelo Mzizi

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