In advancing their study of EITHER Tourism Management or Ecotourism Management diplomats may increase their scope of opportunities by taking an significantly more profound, rigorous and professional management direction in tourism.

This fourth level degree programme is concerned with managing the development and delivery issues and opportunities that face tourism professionals specifically in Southern Africa. Drawing upon world-wide experience and yet with roots in Africa this exciting course breaks new ground in three areas: delivery, orientation and content.

The programme emphasis is less on formal ‘chalk and talk’ lecturing but is based around the concept of ‘participative learning’ delivered through workshops, seminars and group work. Small groups coupled with the quality of students on the course, harnesses powerful peer group forces enabling rapid and substantial learning to take place.

TOURISM DEVELOPMENT IV
1. Economics of tourism
2. Tourism demand forecasting
3. The politics of tourism
4. International co-operation and tourism
5. The development sociology of tourism
6. The anthropology of tourism
7. Tourism and information technology
8. Ecosystems, conservation and tourism development
9. Tourism manpower

ADVANCED STRATEGIC MANAGEMENT IV
1. The nature and importance of business policy / strategy to the Tourism Manager
2. Key overall forces in policy / strategy formulation and implementation
3. Formulation business policy and strategy
4. Implementing business policy and strategy
5. Policy / strategy in varied contexts and its relevance to tourism management
6. Selected readings
7. Case studies

MARKETING FOR TOURISM III
1. The marketing plan
2. Product strategies
3. Pricing strategies
4. Distribution strategies
5. Promotion strategies

RESEARCH METHODOLOGY
1. An introduction to research
2. Types of research
3. Forms of research
4. Analysing information
5. Planning the research project
6. Research application

TOURISM PROJECT IV
1. Assessment: 100% coursework
2. Research in the domain of tourism management.